Tech · 2024
Yandex
Brand identity in motion.
Art Director · CG Supervisor
Commercials
for modern brands.
Crafting visual language for the world's most demanding names in fashion, sport and lifestyle. Directed from concept to final frame.
Showreel · 2024 – 2026
Direction is
a point of view.
Every frame is a decision — material, motion, light. The craft is making them invisible.
Campaign · Avito Fashion · 2026
AVITO FASHION.
A celebrity-led fashion campaign for one of the largest marketplaces in Europe. Single-camera production fused with CG and tight post for a two-week turnaround.
Role
Art Director
CG Supervisor
Production Supervisor
CG Supervisor
Production Supervisor
Production
Concept, on-set supervision, look dev, post. 2-week turnaround.
Team
14 specialists:
Director, Producer, DP, Gaffer, AC, PA, look dev, 3D generalist + extended crew
Director, Producer, DP, Gaffer, AC, PA, look dev, 3D generalist + extended crew
Tools
Blender · Nuke · After Effects · DaVinci Resolve · Audition · Figma
Selected Work.
2023 – 2025
E-commerce · 2023
Flowwow
Florals, frame by frame.
Tech · 2024
VK Tech
The architecture of code.
Social · 2024
Reading Mom
A national reading initiative.
Retail · 2025
Greenvich
Atmosphere as identity.
Sports · 2024
FonBet
Energy of the game.
Craft
Five disciplines.
One direction.
01
Art Direction
Concept through final frame. Mood, palette, pacing and production design for brand films and campaigns.
02
CG Supervision
Look development, shader and lighting direction, integration with live action. Shot-level oversight end to end.
03
AI Video Production
Prompt craft and model direction across Seedance, Kling and Higgsfield. Character consistency, continuity, grade.
04
Motion & VFX
Compositing, finishing, integration. Nuke and After Effects for broadcast and campaign work.
05
Team Leadership
Building and running production teams. Brief translation, vendor direction, deadline ownership.
A working toolkit
HoudiniNukeCinema 4DBlenderSeedance 2.0Kling 3.0HiggsfieldAfter EffectsDaVinci ResolvePhotoshopLightroom
Ten years of directing pixels into pictures.
Mike Maro is a Belgrade-based art director and CG supervisor. He has led visual direction on commercial films for fashion, sport, retail and lifestyle brands across Europe.
He is the founder and creative director of Studio 37, where he built a team and a body of work spanning campaigns, product films and brand identities for clients including Avito, Yandex and VK.
His practice combines traditional CG craft with AI-native production pipelines, a hybrid approach that shortens timelines without softening the work.
Currently available for freelance art direction across Europe: campaigns, product films, title sequences and brand identity work.
